When it comes to business, customer is king because no business can survive without customers.

“The customer is the boss” – A.G. Lafley, CEO, Procter and Gamble

Getting customers is one the difficult part of business. Now to expand and maintain the customer base after they have been acquired is great work! Why worry when there is a tool?


E-commerce has become an important tool for small and large businesses worldwide, not only to sell to customers, but also to engage them. E-commerce is a transaction of buying or selling online. Typical e-commerce transactions include the purchase of online books such as Amazon and music purchases (music download such as iTunes Store), online marketing, electronic data exchange and Pretail.

eMarketer’s report showed In 2012 that e-commerce sales topped $1 trillion for the first time in history. Meanwhile In 2013, Brazil’s e-commerce was growing quickly with retail e-commerce sales expected to grow at a double-digit pace through 2014. By 2016, eMarketer expected retail e-commerce sales in Brazil to reach $17.3 billion.

Businesses in Nigeria should get worry free about expanding their customer pool. mycommerce team explains more that With ecommerce, the sky’s the limit when it comes to your target audience. No longer do you have to be confined by the limits of your local vicinity. You can reach any location in the world and take advantage of new opportunities. With increased visibility and sales, you will generate more money, too.

Moreover, there is a limit to how much information you can offer in a physical location. Online, these limits are erased. You can easily equip your customers with information about your products through an ecommerce site, and it doesn’t cost any money to maintain. Readily available information also cuts down on customer questions so you can spend more time selling and less time answering the same inquiries.

Prepare to attend the first eCommerce Summit & Expo in Ibadan and Learn more on how to expand your customer pool .

Find out more on the official website here. To register for the Summit click on  http://ecommerce.summitexpo.com.ng/register/ and also get one of our eBooks FREE

You would find it very useful for your business.


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